About La Costa Valley

There are lots and lots of descriptions about this very special neighborhood. 

Here’s what is written about us on Wikipedia

La Costa Valley is an MPC that was built between 1998 and 2001 near Carlsbad’s border with Encinitas. The first of the Villages of La Costa planned and built by master developer Arbuckle Development. The builders included Kaufman and Broad Homes (later to become KB Home), Shea Homes, Standard Pacific Homes, Greystone Homes (later acquired by Lennar), K. Hovnanian and Centex Homes. The Valley Club is the centerpiece to La Costa Valley that was sold with the slogan, “Beverly Hills meets Mayberry”, and is home to mostly upper-middle class families. The Valley Club has social activities, a large swimming pool and two tennis courts. The El Camino Creek Elementary School is located in La Costa Valley. The middle school is the older Oakcrest located in central Encinitas and older students are served by the newer La Costa Canyon High School.

Who lives in La Costa Valley?

According to analysis by national geodemographic statistics firm Claritas, the zip code 92009 has five unique segments or types of people:

Upward Bound – Upscale, Middle Age w/ Kids – More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles, and camping equipment.

Winner’s Circle – Wealthy, Middle Age w/ Kids – Among the wealthy suburban lifestyles, Winner’s Circle is the youngest, a collection of mostly 35 to 54 year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income over $100,000, Winner’s Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques, and take in a show.

Movers & Shakers – Wealthy, Middle Age w/o Kids – Movers & Shakers is home to America’s up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54. Given its high percentage of executives and white-collar professionals, there’s a decided business bent to this segment: members of Movers & Shakers rank number one for owning a small business and having a home office.

Executive Suites – Upper-Mid, Middle Age w/o Kids – Executive Suites consists of upper-middle-class singles and couples typically living just beyond the nation’s beltways. Filled with significant numbers of Asian Americans and college graduates–both groups are represented at more than twice the national average–this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment.

Upper Crust – Wealthy, Older w/o Kids – The nation’s most exclusive address, Upper Crust is the wealthiest lifestyle in America–a haven for empty-nesting couples between the ages of 45 and 64. No segment has a higher concentration of residents earning over $100,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living.

You can read more about their analysis and what they say about these groups on Claritas websites. Look for “You Are Where You Live.”